K
Available for new opportunities

Hi, I'm

Kiran
Babu
Makam

Senior UX Design Leader · AI Product Strategist

14+ years designing enterprise platforms, SaaS products, and scalable design systems across banking, healthcare, and digital transformation.

Hyderabad · Open to Remote & Global Roles

0+

Years Experience

0+

Projects Delivered

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Global Clients

0%

Client Satisfaction

Kiran Babu Makam — Senior UX Design Leader
FigmaAngularReactAI-UXDesign Systems
UX Design Leader

14+

Years
Exp.

· About Me

Crafting digital experiences with purpose & precision

KB

Kiran Babu Makam

Senior UX LeadAI Product StrategistFrontend Architect
Hyderabad, IndiaOpen to Global Remote Roles

I lead enterprise UX transformation initiatives where design meets engineering and AI amplifies human creativity. With 14+ years spanning HSBC, Lloyds Banking Group, GEICO, and my own SaaS product PaiDash, I bridge the gap between complex business requirements and elegant, scalable user experiences.

I believe great design is a multiplier — of business value, user confidence, and engineering velocity. I pair deep UX craft with frontend engineering fluency to lead teams that ship.

14+Years
50+Projects
10+Industries

Core Expertise

🎯

Enterprise UX Strategy

Aligning complex business goals with seamless user journeys at scale.

🤖

AI-Driven Workflows

Designing and implementing AI-augmented design & development processes.

🏗️

Frontend Architecture

Angular, React, TypeScript — from component libraries to scalable SPAs.

🎨

Design Systems

Token-based, accessible systems that unify product families at enterprise scale.

Accessibility & WCAG

WCAG 2.1 AA compliance built into the design and engineering process.

🚀

Agile Delivery

Sprint planning, stakeholder management, and cross-functional team leadership.

Industry Domains

BankingHealthcareSaaSInsuranceESGLMSE-Commerce
· Career Journey

Enterprise Track Record

14+ years of consistent delivery across global banking, insurance, fintech, and healthcare enterprises.

HCL Technologies

Client: HSBC & Lloyds Banking Group

Dec 2021 – Present
Senior UX Lead / Senior UX Designer
  • Led UX transformation for HSBC's Online Document Submission platform (10,000+ users)
  • Architected Angular component library reducing dev cycles by 35%
  • Managed stakeholder workshops with VP-level banking executives
  • Achieved WCAG 2.1 AA compliance across all delivered products
  • Implemented AI-augmented design workflows using Claude, Figma AI, and GitHub Copilot
AngularFigmaDesign SystemsAccessibilityAgileAI Tools

Applied Information Sciences

Client: GEICO

Mar 2021 – Dec 2021
UI Lead Developer
  • Led frontend development for GEICO's enterprise complaint management platform
  • Built scalable Vue.js component architecture with Storybook documentation
  • Facilitated UX sprint reviews and stakeholder management sessions
  • Reduced agent task completion time by 38% through UX redesign
Vue.jsUX StrategyEnterpriseStorybookLeadership

Innova Solutions

Client: Franklin Templeton (FTCI)

Dec 2018 – Feb 2021
UI Lead Developer
  • Architected ESG data visualization platform consolidating 12 tools into 1
  • Built Angular SPA with D3.js charts for investment intelligence dashboards
  • Led release management for multi-sprint enterprise delivery
  • Designed reusable Angular component library used across 3 product lines
AngularTypeScriptD3.jsESGRelease Mgmt

Genzeon Technologies

Client: Healthcare & Enterprise Clients

May 2015 – Dec 2018
UI Developer & Branding Strategist
  • Designed and developed websites for 15+ healthcare and enterprise clients
  • Built brand identity systems for 8 companies from scratch
  • Developed Kendo UI-based enterprise dashboards
  • Maintained UX consistency across multi-product client portfolios
UX DesignBrandingKendo UIHealthcareEnterprise

Grey Campus / RBC Worldwide / Space Multimedia

Client: Ed-Tech & Media

2011 – 2015
Web Designer & Developer
  • Designed e-learning platforms and educational product interfaces
  • Built marketing websites and brand collateral for media companies
  • Developed responsive websites across diverse client industries
Web DesignHTML/CSSBrandingE-learning

PaiDash

Own Product

A SaaS payroll intelligence dashboard designed and built end-to-end — from zero-to-one product strategy, UX research, and design system creation to full-stack frontend engineering. PaiDash demonstrates the full breadth of my capabilities: product thinking, AI-assisted workflows, and scalable React architecture shipped as a real product.

SaaSReactTypeScriptProduct DesignAI-UXSolo Founder
· Featured Work

Enterprise Case Studies

Deep-dive explorations of enterprise UX challenges solved through research-driven design, iterative prototyping, and scalable component architecture.

NDA Protected

Concept designs available

Banking & Financial Services2022–Present

HSBC ODS — Enterprise Data Access Platform

Centralizing Operational Data Access for HSBC's Internal Banking Teams

92%
Task Done
45%
Time Saved
88%
Satisfaction
78%
Adoption
FigmaAngularDesign SystemsHTML/CSS+3 more
View Case Study

NDA Protected

Concept designs available

Banking & Financial Services2023–2024

Lloyds Banking Group Marketplace Platform

Designing a Scalable Digital Banking Marketplace for Unified Service Discovery & Engagement

94%
Task Done
52%
Time Saved
91%
Satisfaction
88%
Adoption
FigmaAdobe XDDesign SystemsReact+2 more
View Case Study
Consumer Goods & FMCG2021–2022

ABInBev Product Lifecycle & Committee Management

Enterprise Workflow Platform for End-to-End Product Onboarding & Launch

89%
Task Done
38%
Time Saved
86%
Satisfaction
82%
Adoption
FigmaDesign SystemsWireframingUser Research+2 more
View Case Study

NDA Protected

Concept designs available

Insurance2021

GEICO Insurance Experience Platform

Transforming Insurance Complaint Management Into a Structured, Efficient Agent Experience

89%
Task Done
40%
Time Saved
78%
Satisfaction
85%
Adoption
Vue.jsFigmaJiraStorybook+1 more
View Case Study

NDA Protected

Concept designs available

Investment Management2019–2020

FTCI ESG Dashboard System

Designing a Scalable ESG Data Platform for Global Investment Decision-Making

91%
Task Done
55%
Time Saved
86%
Satisfaction
88%
Adoption
AngularTypeScriptFigmaD3.js+1 more
View Case Study
Healthcare Compliance2023–Present

PaiDash — Biomedical Waste Auto-Invoicing

Designing a Compliance-First SaaS Platform for Biomedical Waste Management

97%
Task Done
80%
Time Saved
91%
Satisfaction
100%
Adoption
FigmaReactNext.jsTailwind CSS+1 more
View Case Study
Healthcare Talent2022

Vaidyog Healthcare Recruitment Platform

Human-Centered Job Platform Built for India's Healthcare Talent Crisis

85%
Task Done
71%
Time Saved
87%
Satisfaction
78%
Adoption
FigmaReactTailwind CSSFramer Motion
View Case Study
Industrial & Manufacturing2020–2021

Amara Raja Smart Battery Monitor

Bluetooth-Connected Mobile App for Real-Time Battery Health & Diagnostics

88%
Task Done
60%
Time Saved
84%
Satisfaction
76%
Adoption
FigmaMobile UX DesignBluetooth UXPrototyping+1 more
View Case Study
· AI-Augmented Design

Where Human Creativity Meets AI Intelligence

I integrate AI tools throughout the entire product design lifecycle — from research synthesis to design generation, code acceleration to quality assurance. This isn't about replacing creativity; it's about amplifying it.

AI Tool Stack— tools I use daily

🧠

Claude (Anthropic)

Research synthesis, content strategy & design critique

Used in Production
💬

ChatGPT

Ideation acceleration, user story generation & A/B hypothesis

Used in Production
🎨

Figma AI

Auto-layout generation, design system suggestions & smart rename

Used in Production

GitHub Copilot

Component code generation, TypeScript typing & test writing

Used in Production
🔬

UXPilot

AI-powered UX research synthesis and pattern recognition

Research & Exploration
🖼️

Midjourney

Concept moodboarding and visual exploration at scale

Research & Exploration
🖱️

Cursor

AI-native IDE for design-to-code workflows

Used in Production
🚀

Framer AI

Rapid prototype generation from natural language prompts

Research & Exploration

AI-Augmented Design Process— 5 stages, AI at every step

1
🔍

Research

AI synthesis

2
💡

Ideate

AI generation

3
🎨

Design

AI assistance

4
🧑‍💻

Build

AI coding

5
📊

Validate

AI analysis

Every phase is supported by AI tools that accelerate without replacing human judgment, empathy, or creativity.

Measurable AI Impact

0%

Faster Prototyping

Reduction in prototype iteration cycles using AI-assisted design tools

0%

Dev Handoff Savings

Reduction in development handoff time through AI-generated specs

0x

More Iterations

Increase in design iterations per sprint with AI acceleration

0%

AI-Integrated

Every stage of my design process is augmented by AI tools

· Technical Arsenal

Full-Stack Design Engineering

From pixel-perfect interfaces to scalable component architectures — I design and build the systems that power enterprise products.

Frontend Development

Production-ready code from pixel-perfect designs

React.jsAngularVue.jsTypeScriptJavaScriptNext.jsHTML5CSS3 / SCSSTailwind CSSMaterial UIBootstrapKendo UI

UX & Design Tools

End-to-end design from research to high-fidelity prototypes

FigmaAdobe IllustratorAdobe XDSketchInVisionFramerMiroUserTestingHotjarMaze

Project & Dev Tools

Enterprise delivery workflows and developer tooling

JiraAzure DevOpsConfluenceGit / GitHubStorybookVS CodeFigma Dev ModeTrelloAsanaNotion

Leadership & Process

Scaling design impact across enterprise organizations

UX StrategyDesign GovernanceStakeholder WorkshopsSprint PlanningScrum / AgileDesign ReviewsTeam MentoringOKR SettingProduct RoadmappingCross-functional Leadership

Core Certifications

🏅

Certified Scrum Master (CSM)

Scrum Alliance

Certified
🎓

ISB Project Management Certification

Indian School of Business

Certified
· Design Methodology

A Process Built for Enterprise Scale

Every project follows a rigorous, human-centered design process — augmented by AI at every stage to accelerate insight, validate assumptions, and deliver with precision.

01

Discover & Research

Stakeholder interviews, contextual inquiry, heuristic evaluation, and competitive analysis to build a deep understanding of users, business needs, and technical constraints.

Stakeholder workshopsUser interviewsJourney mappingHeuristic auditsAI-powered synthesis
01
02

Define & Strategize

Synthesize research into clear problem statements, design principles, OKRs, and a product strategy that aligns design decisions to business outcomes.

Problem framingDesign principlesOKR settingFeature prioritizationRoadmap planning
02
03

Design & Prototype

From information architecture to hi-fi prototypes — building with AI-assisted tools to accelerate iteration cycles without sacrificing quality or accessibility.

WireframingComponent libraryHi-fi prototypesDesign systemFigma AI workflows
03
04

Test & Validate

Moderated usability tests, accessibility audits, A/B experiments, and stakeholder reviews to validate decisions before development investment.

Usability testingWCAG auditsA/B testingStakeholder reviewsData analysis
04
05

Build & Deliver

Hands-on frontend implementation or precise developer handoff — bridging design and engineering through clean documentation, component specs, and design tokens.

Design tokensDev handoffAngular/React buildComponent QAPerformance review
05
· Client Voices

What Leaders Say About Me

Kiran brings rare depth to enterprise UX — he doesn't just design screens, he architects experiences that handle real-world complexity. His ability to navigate compliance requirements, stakeholder politics, and engineering constraints while still shipping beautiful, accessible interfaces is exceptional.

Sarah Mitchell

Head of Digital Banking UX

HSBC

Working with Kiran on the GEICO platform was a masterclass in design-engineering collaboration. He built our Vue.js component library while simultaneously leading UX strategy — halving our sprint cycles. His AI-augmented workflow is genuinely 3-4x faster than traditional approaches.

Marcus Chen

VP Product Engineering

Applied Information Sciences

Kiran's ESG dashboard work fundamentally changed how our investment teams make decisions. He took what was 12 disconnected tools and turned it into one elegant platform that our most skeptical analysts adopted within weeks. That kind of user trust is hard-won.

Priya Sharma

Product Director

Innova Solutions

· Let's Connect

Ready to Build Something Remarkable?

Whether you're looking for a UX design leader, product strategist, or frontend architect — I'd love to explore how we can create impact together.

Available for New Opportunities

Location

Hyderabad, India · Remote-first

Time Zone

IST (UTC+5:30)

Open To

Global Remote RolesProduct LeadershipAI-First DesignConsulting

Typically responds within 24 hours

Send a Message