Vaidyog Healthcare Recruitment Platform
Human-Centered Job Platform Built for India's Healthcare Talent Crisis
85%
Task Completion
71%
Time Reduction
87%
User Satisfaction
78%
Adoption Rate
Healthcare facilities across Tier-2 Indian cities faced high staff vacancy rates due to a broken recruitment experience that failed both hiring managers and healthcare job seekers — with no structured credential verification or specialty-specific matching available on existing platforms.
Conducted ethnographic research in hospitals across Hyderabad and Vizag. Designed with progressive disclosure to accommodate both tech-savvy urban users and rural healthcare workers — prioritizing trust signals, credential verification, and low-bandwidth performance throughout.
Building a trust-first recruitment platform for a market with variable digital literacy, connectivity constraints, and high-stakes professional verification requirements that existing general-purpose job platforms were not designed to handle.
Designed Vaidyog as a verification-first healthcare job platform with specialty-specific matching, credential verification workflows, instant communication, and an offline-friendly interface accessible on entry-level Android devices.
MVP launched with healthcare institutions onboarded across Tier-1 and Tier-2 cities. Achieved high job-seeker profile completion rate and significantly reduced average time-to-hire compared to existing platforms used by target facilities.
How We Solved the Problem
Healthcare Domain Research
Ethnographic research in hospitals, interviewing both HR teams and healthcare workers across experience levels to understand trust barriers and recruitment friction points.
- Ethnographic research
- Contextual inquiry
- Mental model mapping
- Competitor audit
Trust-First Design Strategy
Defined a product strategy anchored on credential verification, privacy, and progressive trust-building between employers and job seekers — with accessibility as a core design constraint.
- Trust framework
- Privacy model
- Feature prioritization
- Success metrics
Inclusive Interface Design
Designed for variable connectivity, regional context, and diverse devices. Created specialty-specific job discovery flows, credential submission workflows, and employer review interfaces.
- Low-bandwidth optimization
- Inclusive design
- Verification flows
- WCAG compliance
Pilot Hospital Testing
Deployed MVP with partner hospitals, running iterative testing cycles with both hiring managers and healthcare job seekers to validate trust mechanisms and workflow clarity.
- Field testing
- Accessibility testing
- Hiring manager sessions
- Feedback loops
Delivered Designs
Dashboard
Healthcare recruitment dashboard with job listings, candidate pipeline, and facility management.
Login
Trust-first authentication flow with role selection for employers and healthcare job seekers.
Splash Screen
App entry screen establishing the Vaidyog brand identity and value proposition.